3 Reasons Why Adsense Is Essential For Content Sites

To know why Adsense is essential for your content sites is to know first how this works. Follow @shegrot The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click. The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines. The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout. The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process. The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines gives webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colors and pages within a website. Trends are also easily spotted. With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best. The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are no using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites. Adsense is all about targeted content, the more targeted your content is, the more target the search engines? ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best. There was a time when people were not yet aware of the money to be achieved from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course. CPP_author Rotimi Osho is the Owner of http://WiseWealthFormula.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Best Social Networking Sites

Follow @shegrot There has always been social networking of one kind or another; however, it has taken on a whole new meaning in recent years. When it comes to the internet, social networking refers to interacting with groups of people and, by extension, the groups of people that they interact with. Using the best social networking sites can help you to connect with more people, and do it in a more enjoyable way. If the 1960s through the 1980s were the Space Age, and the 1990s through the 2000s were the Information Age, then the 2010s will like be known as the Social Networking Age, that's how revolutionary it is. People are able to do all sorts of things on networking sites, and they can let their contacts know what they are doing as well, and vice-versa. Here are some of the best social networking sites: Myspace was the first really popular networking site, but it is continuing to lose ground to Facebook. There are still a lot of Myspace users, and it offers a different environment than other social sites. For whatever reason, it seems as though musicians are attracted to it in large numbers. However, other people use it, too, so it's worth checking out. Facebook is more than a website for a lot of people; it's a way of life. Now, that may sound odd, but casual observation shows that it's true. Sure, there were the tech-savvy early adopters who were quick to jump on board as soon as they heard there was a new social website for them to try. Over time, Facebook has become the site that everybody and their mother belongs to, and not just their mother, but also their kids, cousins, old friends, old co-workers, distant family and acquaintances from all over the world. There are tons of games with a social element to them, a built-in chat feature, and the ability to quickly share thoughts, photos, videos and just about anything else a person can think of. LinkedIn caters more to business people, and is all about networking in the truest sense of the word. If you're looking for a site where you can raise virtual farm critters and plant virtual crops, then LinkedIn isn't for you. However, if you are looking to connect with professionals and would like to get yourself in front of more professionals, then LinkedIn is a must. Twitter uses the micro-blogging model to drive its site. People can share posts and follow one another, but the catch is that all posts have to be 140 characters or less. This appeals to people who are in a hurry because they don't have to spend much time on any single post, and that's a big part of Twitter's charm. While these are some of the best social networking sites, there are plenty more out there. Remember that you will only get as much out of each site as you put into it, so be sure to participate if you want to see results.Rotimi Osho is the Owner of http://WiseWealthFormula.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Creating A Great SEO Website

Follow @shegrot When you are first starting out in a business and you create your very first website it can be a difficult task, especially if you want your website to be noticed. The key to getting your new website noticed is by making your site SEO friendly. SEO simply means Search Engine Optimization and is the way that search engines such as Google look for keywords within your website to produce results. In order for your website to be at the top of the search engine list you need to provide as many keywords as possible that the web crawlers can attach themselves onto. Here are 5 simple steps that you can create a SEO to get you great results. 1. Be creative in your Keyword research -This is the number one most important rule in building an SEO Friendly website. Before creating your keywords, search through the search engines and see what words your competition is using. You will also need to make sure that your keywords are unique to your business. If you are still unsure of what keywords you should use for your business there are sites available to assist you, like Word Tracker for example. 2. Make your site easy to use -Make sure both people and search engines can use your site easily. The best way to achieve this is to plan your site before you build it. When you do this be sure you have included plenty of vital sitemaps which should be in HTML as well as XML format. 3. Be sure that your content for your site is relevant -The content of your website is the second most important part of creating a successful SEO. Your content should pertain to the title, description, and tags. This will allow you to control where in the list your site will appear. The better your content the higher you appear. 4. Make sure you add key rich keywords and tags -To assure that you rank high on the search engine list you need to make sure your keywords appear in the title pages, description, and keyword tags. You need to be sure that the content of your body contains keywords. 5. Make sure each page of your site is unique -It is very important to avoid using duplicate information on all of the pages of your site. Make sure each page has its own title but also keep your keywords in the title. Add new pages frequently to target new members. Also be sure to keep an eye on your competition to keep your pages updated to keep you above them. Creating an SEO friendly website can be difficult and confusing. If you follow these few simple steps you will have your website up and SEO friendly in no time. Rotimi Osho is the Owner of http://WiseWealthFormula.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Common SEO Mistakes-Tips To Help You Not Make These Mistakes

Follow @shegrot SEO (short for search engine optimization) is a collection of methods that are used to move a website higher in the results when someone uses a search engine. Unfortunately, there is a lot of misinformation floating around about what works and what doesn't. Here are a few of the most common SEO mistakes and what you can do to avoid them. 1. Using the wrong keywords. This is such an easy mistake to make. One of the biggest problems is that people tend to go after the search terms that get the most searches, but that isn't always the smartest way to go. The keywords that get the most searches almost always have the most competition and can put you at a disadvantage when starting out. It's okay to use keywords with fewer searches if they fit in with your overall SEO plan. 2. Tag confusion. A few years ago you could get away with stuffing your meta tags with all of your keywords, and that would be enough to move you higher up in the search engines. Today, a lot of the bigger search engines virtually ignore your meta tags when determining where you will place in the results. However, that doesn't mean that other tags don't matter. You can still use meta tags, but you don't have to stuff them with keywords, instead, use them to write a good description of your site and fill in other useful meta information. Heading tags, alt tags and tags used for emphasis can give your keywords and images extra weight, so use them wisely. 3. Having a site that uses Flash only. Flash is a wonderful tool when used properly, but the spiders sent by the search engines can't read it. Not everybody likes a Flash-only website, but if you have good reasons for using Flash, be sure to include an HTML version of your website so the search engines have something to rank your site with. 4. Java Script. Similar to Flash, Java Script can't be read by the search engines. It's easy to use various Java Script applications on your website, but be careful with where and how you use them. One of the more common SEO mistakes is to use Java for menus on a website. That's one of the worst ways to use Java Script because you will lose all of the SEO benefits that come with internally linking your pages. In other words, if you must use Java Script, don't use it for your menus. 5. Relying black hat SEO techniques. Yes, black hat SEO can and does work, but only for a while; eventually the big search engines figure out the black hat methods and then they change their algorithms to make those methods ineffective. When this happens, your page can move down in the results instantly. In the long run, black hat SEO takes more work, so do your best to play by the rules. Avoiding these common SEO mistakes will help you place higher in the search engine results. Rotimi Osho is the Owner of http://WiseWealthFormula.com. Check us out anytime for marketing tips and a free subscription to our cutting edge newsletter.

Analyzing Website Traffic

Follow @shegrot Analyzing your web traffic statistics can be an invaluable
tool for a number of different reasons. But before you can
make full use of this tool, you need to understand how to
interpret the data.

Most web hosting companies will provide you with basic web
traffic information that you then have to interpret and
make pertinent use of. However, the data you receive from
your host company can be overwhelming if you don't
understand how to apply it to your particular business and
website. Let's start by examining the most basic data - the
average visitors to your site on a daily, weekly, and
monthly basis.

These figures are the most accurate measure of your
website's activity. It would appear on the surface that the
more traffic you see recorded, the better you can assume
your website is doing, but this is an inaccurate
perception. You must also look at the behavior of your
visitors once they come to your website to accurately gauge
the effectiveness of your site.

There is often a great misconception about what is commonly
known as "hits" and what is really effective, quality
traffic to your site. Hits simply means the number of
information requests received by the server. If you think
about the fact that a hit can simply equate to the number
of graphics per page, you will get an idea of how overblown
the concept of hits can be. For example, if your homepage
has 15 graphics on it, the server records this as 15 hits,
when in reality we are talking about a single visitor
checking out a single page on your site. As you can see,
hits are not useful in analyzing your website traffic.

The more visitors that come to your website, the more
accurate your interpretation will become. The greater the
traffic is to your website, the more precise your analysis
will be of overall trends in visitor behavior. The smaller
the number of visitors, the more a few anomalous visitors
can distort the analysis.

The aim is to use the web traffic statistics to figure out
how well or how poorly your site is working for your
visitors. One way to determine this is to find out how long
on average your visitors spend on your site. If the time
spent is relatively brief, it usually indicates an
underlying problem. Then the challenge is to figure out
what that problem is.

It could be that your keywords are directing the wrong type
of visitors to your website, or that your graphics are
confusing or intimidating, causing the visitor to exit
rapidly. Use the knowledge of how much time visitors are
spending on your site to pinpoint specific problems, and
after you fix those problems, continue to use time spent as
a gauge of how effective your fix has been.

Additionally, web traffic stats can help you determine
effective and ineffective areas of your website. If you
have a page that you believe is important, but visitors are
exiting it rapidly, that page needs attention. You could,
for example, consider improving the link to this page by
making the link more noticeable and enticing, or you could
improve the look of the page or the ease that your visitors
can access the necessary information on that page.

If, on the other hand, you notice that visitors are
spending a lot of time on pages that you think are less
important, you might consider moving some of your sales
copy and marketing focus to that particular page.

As you can see, these statistics will reveal vital
information about the effectiveness of individual pages,
and visitor habits and motivation. This is essential
information to any successful Internet marketing campaign.

Your website undoubtedly has exit pages, such as a final
order or contact form. This is a page you can expect your
visitor to exit rapidly. However, not every visitor to your
site is going to find exactly what he or she is looking
for, so statistics may show you a number of different exit
pages. This is normal unless you notice a exit trend on a
particular page that is not intended as an exit page. In
the case that a significant percentage of visitors are
exiting your website on a page not designed for that
purpose, you must closely examine that particular page to
discern what the problem is. Once you pinpoint potential
weaknesses on that page, minor modifications in content or
graphic may have a significant impact on the keeping
visitors moving through your site instead of exiting at the
wrong page.


After you have analyzed your visitor statistics, it's time
to turn to your keywords and phrases. Notice if particular
keywords are directing a specific type of visitor to your
site. The more targeted the visitor - meaning that they
find what they are looking for on your site, and even
better, fill out your contact form or make a purchase - the
more valuable that keyword is.

However, if you find a large number of visitors are being
directed - or should I say misdirected - to your site by a
particular keyword or phrase, that keyword demands
adjustment. Keywords are vital to bringing quality visitors
to your site who are ready to do business with you. Close
analysis of the keywords your visitors are using to find
your site will give you a vital understanding of your
visitor's needs and motivations.

Finally, if you notice that users are finding your website
by typing in your company name, break open the champagne!
It means you have achieved a significant level of brand
recognition, and this is a sure sign of burgeoning success.

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